Movies in Marketing, now open to all businesses

Charles Mapleston of VERSO Marketing looks at the benefits of digital technology

Hollywood reputedly spends as much money marketing a film as making it in the first place; but feature film marketing uses the scattergun approach, targeting everyone and anyone. Clearly this isn’t feasible in the business world, both financially and practically – but nor is it necessary.

A few years ago, I made a film for a British company making exotic ceramic aerospace components that was targeted at less than a dozen American executives working at Boeing and Lockheed, taking them on a virtual tour of a midlands-based factory. But it was still one hell of a challenge for the UK sales force to actually get in to see their target audience and show them the film. Today, with pretty much universal Broadband Internet access it's easy......more

Who's wasting time on the Web?

Mike Farmers of VERSO Marketing takes a view

In a recent survey the CMI reported that 'cyber cynicism' was hindering engineering companies. Employers were failing to capitalise on the business benefits offered by new technology. The Chartered Management Institute report confirms a long held view that Internet policing is getting in the way of product development and that the vast majority of employers in engineering view the web as a '"massive time waster"
Well it's true isn't it?...... more