Mike Farmers of VERSO Marketing takes a view of paying too much
Times are complicated. So forget expensive Agencies, forget new staff and take a look at the simple answer. The VERSO network of affordable marketing professionals.
Why affordable? Because you only buy what you need when you need it. And right now a bit of fresh thinking is probably what is needed most....more
Monday, December 8, 2008
The Big debate: Website or Direct Mail?
Mike Farmers of VERSO Marketing takes a view
The argument has been bouncing around for a while now and will continue. Why? The Web is here to stay but it depends who you are and what you want as to the likely benefits and its place in your marketing mix. For the SME it's a mixed bag...more
The argument has been bouncing around for a while now and will continue. Why? The Web is here to stay but it depends who you are and what you want as to the likely benefits and its place in your marketing mix. For the SME it's a mixed bag...more
How much trust do Brands generate now?
Mike Farmers of VERSO Marketing takes a view of the Brand
We, the consumer, have become a bunch of cynics. We don't believe sales messages, we don't believe the offer is anything but a catch and we don't trust brands the way we used to. So are advertisers' budgets wasted, are messages pointless and do we have to find a new way?.........more
New Business, it's all in the software
Mike Farmers of VERSO Marketing takes a view of prospecting
The idea of using software to point the way to your next piece of business is a thought that crosses every mind responsible for new business. Me too. But for some people the idea of whacking all you know and all you've sold into a giant sausage machine and expecting hot leads to come out the end, NO. Well not yet anyway. But there is a great deal you can do to improve your prospecting.......more
The idea of using software to point the way to your next piece of business is a thought that crosses every mind responsible for new business. Me too. But for some people the idea of whacking all you know and all you've sold into a giant sausage machine and expecting hot leads to come out the end, NO. Well not yet anyway. But there is a great deal you can do to improve your prospecting.......more
How do you feel about being an SME?
Mike Farmers of VERSO Marketing takes a view about being small
Nearly 98% of all UK businesses are lumped under the title of SME, the classification goes from the micro business, two chaps a bucket and a ladder, right up to 50 souls onboard a managed turnover of £10m. Seems a fairly stupid nomenclature, you could even call it a label and we none of us like those.
What all us SMEs have in common is the learning curve of growth. That uneven progression up a corporate ladder with an unbalanced team pulling as best they can against uncertain odds. It's not surprising that most businesses don't make it further than 3 years.
As SMEs employ more than half the available labour in the country and provide half the GNP it's obvious that 'stable' is not the first word you would reach for when describing the future we all rely upon. Still the entrepreneurial spirit is not dampened and more start the process than fall off half way up. Statistically it is also true that most that do fall off start again in one way or another. Perhaps hoping to avoid the now known pitfall of their earlier attempt...more
Nearly 98% of all UK businesses are lumped under the title of SME, the classification goes from the micro business, two chaps a bucket and a ladder, right up to 50 souls onboard a managed turnover of £10m. Seems a fairly stupid nomenclature, you could even call it a label and we none of us like those.
What all us SMEs have in common is the learning curve of growth. That uneven progression up a corporate ladder with an unbalanced team pulling as best they can against uncertain odds. It's not surprising that most businesses don't make it further than 3 years.
As SMEs employ more than half the available labour in the country and provide half the GNP it's obvious that 'stable' is not the first word you would reach for when describing the future we all rely upon. Still the entrepreneurial spirit is not dampened and more start the process than fall off half way up. Statistically it is also true that most that do fall off start again in one way or another. Perhaps hoping to avoid the now known pitfall of their earlier attempt...more
Say it with BENEFITS
Mike Farmers of VERSO Marketing talks about copy
I use a small exercise when talking to people who have the job of writing advertising copy. There is always a lot they must say, a lot of points to get across to the person they are selling to and it's here the problem starts. So this exercise helps sort things out....more
I use a small exercise when talking to people who have the job of writing advertising copy. There is always a lot they must say, a lot of points to get across to the person they are selling to and it's here the problem starts. So this exercise helps sort things out....more
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