Charles Mapleston of VERSO Marketing looks at the benefits of digital technology
Hollywood reputedly spends as much money marketing a film as making it in the first place; but feature film marketing uses the scattergun approach, targeting everyone and anyone. Clearly this isn’t feasible in the business world, both financially and practically – but nor is it necessary.
A few years ago, I made a film for a British company making exotic ceramic aerospace components that was targeted at less than a dozen American executives working at Boeing and Lockheed, taking them on a virtual tour of a midlands-based factory. But it was still one hell of a challenge for the UK sales force to actually get in to see their target audience and show them the film. Today, with pretty much universal Broadband Internet access it's easy......more
Friday, February 20, 2009
Friday, January 23, 2009
Who's wasting time on the Web?
Mike Farmers of VERSO Marketing takes a view
In a recent survey the CMI reported that 'cyber cynicism' was hindering engineering companies. Employers were failing to capitalise on the business benefits offered by new technology. The Chartered Management Institute report confirms a long held view that Internet policing is getting in the way of product development and that the vast majority of employers in engineering view the web as a '"massive time waster"
Well it's true isn't it?...... more
In a recent survey the CMI reported that 'cyber cynicism' was hindering engineering companies. Employers were failing to capitalise on the business benefits offered by new technology. The Chartered Management Institute report confirms a long held view that Internet policing is getting in the way of product development and that the vast majority of employers in engineering view the web as a '"massive time waster"
Well it's true isn't it?...... more
Monday, December 8, 2008
Tough times? Buy your Marketing in small affordable pieces
Mike Farmers of VERSO Marketing takes a view of paying too much
Times are complicated. So forget expensive Agencies, forget new staff and take a look at the simple answer. The VERSO network of affordable marketing professionals.
Why affordable? Because you only buy what you need when you need it. And right now a bit of fresh thinking is probably what is needed most....more
Times are complicated. So forget expensive Agencies, forget new staff and take a look at the simple answer. The VERSO network of affordable marketing professionals.
Why affordable? Because you only buy what you need when you need it. And right now a bit of fresh thinking is probably what is needed most....more
The Big debate: Website or Direct Mail?
Mike Farmers of VERSO Marketing takes a view
The argument has been bouncing around for a while now and will continue. Why? The Web is here to stay but it depends who you are and what you want as to the likely benefits and its place in your marketing mix. For the SME it's a mixed bag...more
The argument has been bouncing around for a while now and will continue. Why? The Web is here to stay but it depends who you are and what you want as to the likely benefits and its place in your marketing mix. For the SME it's a mixed bag...more
How much trust do Brands generate now?
Mike Farmers of VERSO Marketing takes a view of the Brand
We, the consumer, have become a bunch of cynics. We don't believe sales messages, we don't believe the offer is anything but a catch and we don't trust brands the way we used to. So are advertisers' budgets wasted, are messages pointless and do we have to find a new way?.........more
New Business, it's all in the software
Mike Farmers of VERSO Marketing takes a view of prospecting
The idea of using software to point the way to your next piece of business is a thought that crosses every mind responsible for new business. Me too. But for some people the idea of whacking all you know and all you've sold into a giant sausage machine and expecting hot leads to come out the end, NO. Well not yet anyway. But there is a great deal you can do to improve your prospecting.......more
The idea of using software to point the way to your next piece of business is a thought that crosses every mind responsible for new business. Me too. But for some people the idea of whacking all you know and all you've sold into a giant sausage machine and expecting hot leads to come out the end, NO. Well not yet anyway. But there is a great deal you can do to improve your prospecting.......more
How do you feel about being an SME?
Mike Farmers of VERSO Marketing takes a view about being small
Nearly 98% of all UK businesses are lumped under the title of SME, the classification goes from the micro business, two chaps a bucket and a ladder, right up to 50 souls onboard a managed turnover of £10m. Seems a fairly stupid nomenclature, you could even call it a label and we none of us like those.
What all us SMEs have in common is the learning curve of growth. That uneven progression up a corporate ladder with an unbalanced team pulling as best they can against uncertain odds. It's not surprising that most businesses don't make it further than 3 years.
As SMEs employ more than half the available labour in the country and provide half the GNP it's obvious that 'stable' is not the first word you would reach for when describing the future we all rely upon. Still the entrepreneurial spirit is not dampened and more start the process than fall off half way up. Statistically it is also true that most that do fall off start again in one way or another. Perhaps hoping to avoid the now known pitfall of their earlier attempt...more
Nearly 98% of all UK businesses are lumped under the title of SME, the classification goes from the micro business, two chaps a bucket and a ladder, right up to 50 souls onboard a managed turnover of £10m. Seems a fairly stupid nomenclature, you could even call it a label and we none of us like those.
What all us SMEs have in common is the learning curve of growth. That uneven progression up a corporate ladder with an unbalanced team pulling as best they can against uncertain odds. It's not surprising that most businesses don't make it further than 3 years.
As SMEs employ more than half the available labour in the country and provide half the GNP it's obvious that 'stable' is not the first word you would reach for when describing the future we all rely upon. Still the entrepreneurial spirit is not dampened and more start the process than fall off half way up. Statistically it is also true that most that do fall off start again in one way or another. Perhaps hoping to avoid the now known pitfall of their earlier attempt...more
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